Privacy policy
How Axio Principle handles the information you share when you visit this website or contact our team, and the choices you have.
Axio Principle (“we”, “us” or “our”) respects the privacy of people who visit our website or contact us about our services, and of people whose public social media content is processed by our Axio Sentinel brand-monitoring platform. This notice explains the categories of information we may collect, the purposes for which we may use it and the ways to contact us about privacy-related matters.
Information We Receive
When you contact us or submit a form, you may provide your name, business name, work email, phone number, service of interest and a description of your enquiry. Candidates may also provide employment-related details when applying for a role.
Depending on our website configuration, we may collect technical data such as browser type, device information, IP address, pages visited and basic diagnostic records. Cookies and similar technologies may also be used where configured.
How We Use Information
We use information to respond to enquiries, assess requests for services, communicate about an existing discussion, manage recruitment processes, operate and secure the website, maintain business records and understand website performance where lawful and appropriate.
We do not use form submissions for unrelated purposes without an appropriate basis or notice.
Axio Sentinel and Social Media Data
Axio Sentinel is our brand-monitoring platform. On behalf of our business clients, it collects publicly available content that mentions or relates to their brands, using official platform APIs, including the Instagram Graph API (Meta), YouTube Data API, X (Twitter) API and Reddit.
Data collected: public posts and comments, captions, the author’s public username, post links, publication time, engagement counts (such as likes and comments), and thumbnails. When a client connects its own Instagram professional account, we also receive posts and comments in which that account is tagged or mentioned.
Purpose: to measure sentiment and provide reputation reports and alerts to the client. We do not sell this data, use it for advertising, or build profiles of individuals.
Service providers: OpenAI (automated sentiment analysis), Vercel (hosting), Trigger.dev (background processing), our database provider (storage), and Meta’s WhatsApp Business Platform (delivering reports to clients).
Retention: social media data is retained for 12 months or until the client’s engagement ends, whichever is earlier, and is then deleted.
To request deletion of data about you, see our Data Deletion page.
Retention and Security
We aim to retain personal information only for as long as appropriate to the purpose for which it was collected, applicable legal requirements or the handling of a relevant business enquiry. We use reasonable administrative and technical measures intended to protect information; however, no online system is completely free from risk.
Your Privacy Choices
Depending on the applicable law and circumstances, you may have rights to request access to, correction or deletion of certain personal information, withdraw a consent where applicable or raise a privacy concern. We will review such requests according to applicable requirements.
Contact for Privacy Enquiries
For privacy-related questions, please contact: sidhant@axioprinciple.com.
Postal address: 6th Floor, Tower A, M3M Urbana Business Park, Ramgarh, Sector 67, Gurugram, Haryana 122102, India.
Changes to This Notice
We may update this notice to reflect changes in our website operations, information practices or applicable requirements. The latest version will be published on this page with an updated effective date.