User data deletion

Data Covered by a Deletion Request

A deletion request covers the personal data we hold about you, which may include:

• Contact details you gave us, such as your name, email address, phone number and business name.
• Messages, enquiries and files you sent through our forms or by email.
• Public social media content collected by Axio Sentinel that mentions or relates to our clients’ brands, such as your public posts and comments, captions, public username, post links, publication time, engagement counts and thumbnails.
• Posts and comments received because they tag or mention an Instagram professional account that a client connected to Axio Sentinel.
• Application details you submitted for a role with us.

How to Request Deletion

Send an email to sidhant@axioprinciple.com with the subject line “Data Deletion Request”. To help us find your data and confirm the request is genuine, please include:

• Your full name.
• The email address or phone number you used with us.
• For social media content, your public username on the platform and, if you have them, links to the posts or comments concerned.
• Whether you want all of your data deleted, or only specific information.

We may ask for a small amount of additional information to verify your identity before we delete anything. We use it only for that purpose.

Instagram Accounts Connected to Axio Sentinel

If your business connected its Instagram professional account to Axio Sentinel, you can stop us from receiving any further data by removing our app from the account:

1. Open Facebook and go to Settings & privacy → Settings.
2. Select Apps and websites (on Instagram: Settings → Apps and websites).
3. Find our app in the list and select Remove.

Removing the app stops new data being shared with us. To have the data we have already received deleted, please also send us a request as described above.

What Happens After You Request Deletion

We will confirm that we have received your request within 7 working days. Once your identity is verified, we will delete or anonymise your personal data from our active systems within 30 days and email you when this is done.

Even without a request, social media data collected by Axio Sentinel is deleted automatically after 12 months or when the client’s engagement ends, whichever is earlier.

Copies held in routine backups are overwritten as part of our normal backup cycle and are not used or restored in the meantime.

What We May Keep

We may need to keep some limited information where the law requires it or where it is needed to establish, exercise or defend legal claims, for example invoices, contracts and records of ongoing enforcement work. If we cannot delete something, we will tell you what we are keeping and why, and we will not use it for any other purpose.